Shahril Salleh
The staff there was very rude. Went to collect my free 400g bak kwa using the coupon from the laundry pods. Staff looks very unwilling and threw the bakkwa at me. Disappointing service.
Location: Woodlands 888 Plaza, #01-751 Blk, 888 Woodlands Drive 50, 730888
Floor 1 · 888 Plaza
Renowned bak kwa chain at 888 Plaza grilling up smoky, sweet barbecued meat since 1969.
Renowned bak kwa chain at 888 Plaza grilling up smoky, sweet barbecued meat since 1969.
Fragrance Bak Kwa is one of Singapore's most recognised bak kwa (barbecued meat) brands, and its Woodlands 888 Plaza outlet brings the full range of freshly grilled meats to the northern community. Known for its signature pork bak kwa with a smoky, juicy texture and sweet-savoury glaze, Fragrance also offers chicken, beef and fish bak kwa alongside complementary products like crispy floss rolls and tender meat dumplings that are perfect for gifting or snacking. The 888 Plaza outlet operates from 9.30am to 8.30pm, welcoming walk-in customers who can watch the fragrant grilling process and select their preferred cuts and thickness. Takeaway is the primary format, with beautifully packaged options available for festive gifting during Chinese New Year and other celebrations. Fragrance Bak Kwa is a taste of Singapore's barbecue tradition that has stood the test of time. Visit the Woodlands 888 outlet and take home the smoky, sweet flavours that have made this brand a national favourite.Based on 16 Google reviews
Based on customer ratings
Shahril Salleh
The staff there was very rude. Went to collect my free 400g bak kwa using the coupon from the laundry pods. Staff looks very unwilling and threw the bakkwa at me. Disappointing service.
Chua Hui Ling
Always closed before 8.30pm.
Lam Mei Ling
Called to ask promo price, CHINA gal very rude!!! Do not install phone if don't want to answer customer enquiry. Ask about to reserve, you can answer politely if you cannot reserve, you think customer just stay beside your shop?You think …
Noraishah Che
Staff was polite and friendly. They have a good discount on many items. Moon cakes are on sales already.
Savithri Raman
Nice place for food.
Fragrance Bak Kwa @ Woodlands 888 香味肉干 @ 兀兰
Fragrance Traditional Recipe since 1969
The exterior of a Fragrance shop, a traditional recipe store, with its prominent orange and white signage. Various promotional posters and displays are visible outside the shop, advertising discounts and special offers on food items. The shop appears to sell a variety of food products, with shelves stocked inside. Adjacent to Fragrance is another shop with signage that reads 'DAWN' and offers services like 'FACE NAILS BODY'.
Fragrance Bak Kwa
A box and a shopping bag with the brand name "Fragrance" and Chinese characters, both featuring images of bak kwa (dried meat slices). A pile of bak kwa is also shown on a small plate.
Fragrance Gift Box
An orange gift box with a cartoon dragon and floral designs. The box has a window revealing food items inside, including what appears to be jerky. The brand name "Fragrance" and "Traditional Recipe since 1969" are visible.
Crispy Bak Kwa with Real Almonds
A package of Crispy Bak Kwa with Real Almonds, featuring almonds and a piece of the bak kwa on the packaging. The net weight is 50g.
Pineapple Rolls
A close-up shot of a clear plastic container filled with pineapple rolls. The container has a pink and white label with Chinese characters and the words "Nyonya Pineapple Roll" written in English. There are also floral decorations around the bottom of the container. In the background, out of focus, are other food items and packaging.
Chinese New Year 2024 Card
A card wishing a Happy and Prosperous Chinese New Year 2024. It features a cartoon dragon, Chinese lanterns, and a gift box with "CRISPY PORK FLOSS" visible. The card is placed inside a decorative box with a floral and wave pattern.
Kurobuta Bak Kwa
Two pieces of Kurobuta Bak Kwa shaped like pigs are displayed in front of a package of the same product. The package is orange and features the brand name "Fragrance" and "KUROBUTA" in English and Chinese.
Assortment of Meat Snacks and Ingredients
A top-down view of a white wooden surface displaying various meat snacks and ingredients. In bowls and on plates are shredded meat, crispy meat slices, and what appears to be jerky. There are also almonds, a small dish with an egg yolk and chili sauce, a jar of milk, and a honeycomb with a honey dipper. The snacks are arranged in a visually appealing manner, suggesting a food product display.
Pork Floss Canister
A close-up shot of a bright orange canister labeled "Pork Floss" with Chinese characters. A small illustration of a pig is on the left side of the label, and a depiction of the Merlion statue is on the bottom right. The canister also states "MADE IN SINGAPORE" and "新加坡制造". In the background, out of focus, are other food packaging items, including a clear plastic container filled with round, golden-brown cookies or pastries.
Crispy Pork Floss with Egg Yolk
A plate of crispy pork floss garnished with curry leaves, served with a broken eggshell containing a vibrant egg yolk. Another broken eggshell filled with pork floss is placed in the foreground. The background is a white wooden surface. A logo with the text "Fragrance" and Chinese characters is visible in the upper right corner.
Salted Egg Potato Chips
A bag of Fragrance brand salted egg potato chips is shown, with a pile of chips in front of it. The bag features a cartoon chick hatching from an egg and the text "SUPER ADDICTIVE".
Snack Packaging
A white snack bag with colorful illustrations and Chinese text. The illustrations include spices like star anise and chili peppers, a jar of honey, and cookie cutters. A circular logo with the word "FRAGRANCE" is prominently displayed. The bottom of the bag has a decorative border and more Chinese text. The bag is placed on a dark surface, with parts of an orange box visible on either side.
Fragrance Snacks
A display of three containers of snacks. The container on the left is orange and labeled "PORK FLOSS" with a graphic of a pig and a bowl of pork floss. The middle container is clear and filled with Prawn Rolls, with a label featuring floral designs and text in English and Chinese. The container on the right is also clear and filled with Pineapple Rolls, with a similar label design. In the background, there are blurred images of other snack packaging, including one with the text "CRISPY BAK KWA" visible.
Salted Egg Fish Skin Snack
A bowl of crispy salted egg fish skin snacks is piled high in front of a bag of the same snack. The bag features a cartoon duck hatching from an egg and the text "SALTED EGG FISH SKIN" and "SUPER ADDICTIVE".
Fragrance Bak Kwa
A stack of thinly sliced, glistening bak kwa (dried meat jerky) is presented in a decorative bowl. The bak kwa is a deep reddish-brown color with visible char marks, suggesting it has been grilled or roasted. Above the bak kwa, the brand logo "Fragrance" is displayed in an orange, cursive font, accompanied by a circular logo with a sun-like design and the word "FRAGRANCE" inside. To the right of the cursive text, Chinese characters are vertically aligned. The background is a light, textured surface, possibly wood or stone.
Fluffy Min Jiang Kueh pancakes in 10+ flavours from peanut to Biscoff at Wisteri
View ShopDeep-fried mala hotpot with collagen soups and crispy ingredients, student-found
View ShopHalal-certified Korean BBQ and hotpot buffet with three tiers and personal hotpo
View Shop